Sprint
A focused product scope. A clear direction.
Design leadership.From zero to one.
Everything design for early-stage teams looking for a reliable partner. The first direction takes shape in days. I stay with the work through release.
Explore engagements
A design partner forearly-stage companies.
Start with the product decisions that matter most. Create the clarity, momentum, and product quality that catalyse what comes next.
Advisor
Senior judgment. Your team delivers.
Fractional lead
Direction, hands-on design, and ownership.
Design department
A complete design function for work moving in parallel.
Start with a Sprint, then continue at the level the work requires.
Taste as adifferentiator.
Tokens, components, patterns, and custom instructions give people and AI tools the same product standards. Your team keeps the system and extends it as the product changes.
One source of truth
Reusable foundations for layout, interaction, components, and product quality.
Skills tuned to the product
Reusable instructions teach the team’s AI tools how to create, review, and improve the interface.
Your team keeps it
The system expands with the product, so new work starts from decisions the team has already made.
Works best for
Founder-led software teams with engineers ready to build and important workflows that need senior product and design direction.
Not designed for
Teams looking for branding, marketing production, staff augmentation, or someone to run the entire product backlog.
Start here
Product & DesignSprint.
Focus on the product decisions that matter most. In 3–4 weeks, the team has a tested direction, build-ready work, and a foundation for what comes next.
Fixed scope · USD$7,5003–4 weeksDiscuss a Sprint
How we work
- Review the product, market, and important constraints
- Work directly with the founder and engineering team
- Speak with selected users when it will change the decision
- Take priority product flows from problem to prototype
- Review the direction together before build begins
What you get
- A product and UX diagnosis
- Redesigned priority product flows
- An interactive prototype for review and validation
- A clear design direction and system foundation
- A practical next-priority list for the team
View full scope
More of the process
- Map the current experience and identify the highest-impact friction
- Define product and experience principles for the selected scope
- Explore and compare practical design directions
- Test the strongest direction through an interactive prototype
- Prepare the chosen direction for engineering handover
More of the output
- User flows, screens, states, and interaction details
- Build-ready design specifications for the agreed scope
- Initial reusable tokens, patterns, and component decisions
- Initial instructions for the team’s AI design tools
- A recorded walkthrough and design decision record
The system and AI-skill work begins with the selected product scope. It expands when the engagement does.
Done means
The team has a clear direction, tested work it can build, and a shared standard for quality.
The Sprint outputs feed directly into ongoing work.
If that’s enough, the engagement ends here.
Choose the support
your team needs now.
Every level includes senior design direction. The difference is capacity, hands-on work, and who carries the work to release.
Senior judgment
Advisor
$2,500USD / month
For teams that can execute independently but want experienced design judgment.
- Structured design sessions
- Critiques and decision reviews
- Defined async feedback
Judgment + hands-on ownershipRecommended
Fractional lead
$6,500USD / month
For teams that need an ongoing design owner before making a full-time leadership hire.
- Everything in Advisor
- Two priority workstreams
- Design through release
Leadership + a design team
Design department
From $15,000USD / month
For teams moving several product areas at once and needing a senior design function inside the company.
- Everything in Fractional
- Agreed parallel workstreams
- Additional designers
Compare engagementsWhat changes at each level.View comparison
Every level includes senior design direction. The change is capacity and ownership.
| Area | Sprint | Advisor | Fractional | Design department |
|---|---|---|---|---|
| Hands-on product design | Fixed product scope | — | Two active workstreams | As scoped |
| Additional designers | — | — | — | Led as needed |
| Design-team coordination | — | — | — | Included |
| Interactive prototypes | Included | Review only | Included | Included |
| Build-ready interface code | Where agreed | — | Included | Included |
| Engineering collaboration | During Sprint | Limited | Ongoing | In the team |
| Design-system work | Initial setup | Guidance | Active development | Wider coverage |
| Custom AI design skills | Initial setup | Guidance | Built for active work | Broader implementation |
| Design QA | Agreed scope | Review sessions | Agreed releases | Across workstreams |
| Workstream ownership | Fixed scope | — | Two parallel | As scoped |
| Design capacity | Fixed scope | Advisory | Individual lead | Lead plus agreed designers |
Swipe to compare all four levels →
Selected clients.
Early-stage companies, including teams founded by Fortune 500 technology leaders from Silicon Valley. Agentic AI, finance operations, professional services, EV infrastructure, and logistics.
01
IntuigenceAI
Product, design, and positioning$10M seed · Fortune 500 pilotsAgentic engineers for industry
Shaped the product experience and positioning for synthetic AI engineers working in complex industrial operations.
02
Electriphi
Product design$3.5M seed · acquired by FordFrom seed stage to Ford Pro
Designed software for EV fleet charging and energy management before the company became part of Ford Pro.
03
Cone
Product and design leadershipYC S22 · $2.15M+ raisedOne system for client operations
Led product and design across a unified operating system for professional-service firms, from proposals and contracts to billing and client work.
04
rtZen
Product strategy and design250+ franchise locations20+ hours reduced to minutes
Defined agentic finance workflows for complex multi-location operations. One deployed cash-forecasting process reduced work from 20+ hours to minutes.
05
9mo
Product design9 Minute OpenLast-mile operations, made simpler
Designed for the operational work behind last-mile delivery, including driver and vehicle allocation, on-road rescues, and payroll compliance.
Design thatcompounds.
Better decisions become reusable patterns. Reusable patterns become speed, consistency, and product quality the team keeps.
01
Product workflows
Make important work easier to understand and easier to use.
Less friction. Better activation.02
New features
Test the path before engineering commits.
Clearer priorities. Less wasted build.03
Build-ready interfaces
Give engineering the detail it needs to build with confidence.
Fewer questions. Less rework.04
Agentic design system
Give the team a shared way to make and review interfaces.
More consistency. Faster delivery.05
Visual language
Make the product feel like one product.
Clearer hierarchy. More trust.06
Custom design skills
Teach the team’s AI tools how this product should look and behave.
Faster exploration. Standards remain intact.07
Design QA
Review important releases before users see them.
Fewer quality problems. More confidence at launch.08
Decision record
Keep the decisions and standards that matter.
Faster onboarding. Fewer repeated debates.Build-ready means agreed front-end surfaces. The engineering team owns integration, architecture, testing, deployment, and ongoing maintenance.
Commercialterms.
All prices are in USD. Payment, capacity, ownership, and boundaries are agreed before work begins.
Read the full commercial terms
01
Payment
- 01Sprint: 50% to start and 50% before final handover
- 02Monthly engagements: billed in advance
- 03Fractional and Design department: three-month initial commitment
- 04A 10% discount is available for a six-month Fractional or Design department commitment
- 05Fees exclude applicable taxes
02
Capacity
- 01Sprint clients who move into Fractional or Design department within 30 days receive preferential scheduling
- 02Advisor: month-to-month after the initial context-building period
- 03The number, seniority, and availability of additional designers are fixed in the final scope
- 04Additional specialists or capacity beyond the agreed scope are quoted separately
- 05New priorities replace existing priorities rather than being added on top
03
Ownership
- 01Design department pricing includes my leadership and coordination of the design capacity agreed in the engagement scope
- 02Full PM ownership, sprint management, and backlog administration require separate scope
- 03Engineering owns architecture, estimates, implementation, testing, and release dates
04
Boundaries
- 01Branding, marketing design, pitch decks, and unlimited production work are separate
- 02Travel, specialist research, and external production costs require prior approval
Bring design leadershipinto the team.
Tell me what the team is building and where design leadership would change the outcome.